Canadian artist Parvati with hit single ‘I Am Light’ to tour Asia – China Post (Taiwan)


The China Post news staff
February 26, 2016, 12:02 am TWN

TAIPEI, Taiwan — Rising to No. 1 in the Canadian electronica charts and voted Canada’s best new musical artist, the Canadian musician, yogi, activist and author Parvati is touring Asia and Oceania in April to promote her new single “I Am Light,” debuting on radio March 15 and featuring on “Asia Pop 40” across Asia, according to Parvati’s agency.

Parvati has performed in stadiums, festivals and clubs throughout North America and Europe and is the first performer ever to sing at the North Pole, where she went for climate change awareness.

“I Am Light” is a sparkling, catchy, beautifully self-produced song. Parvati spearheads a revolutionary new music genre that reaches the pop and new age markets alike. Her work has been likened to “new new age” or CEDM (conscious electronic dance music). The sonic sunshine of “I Am Light,” radiant with lush electronic sounds and Parvati’s angelic voice, is simultaneously reminiscent of both Madonna and Enya at their best, Parvati’s agency stated.

“I Am Light” incorporates the Buddhist mantra “gate gate paragate parasamgate bodhi swaha” (Gone, gone beyond, gone utterly beyond. Oh, what awakening! So be it), said to be the exclamation of a monk at the moment of enlightenment. Parvati says, “The mantra speaks to me about the reality that everything in life is made of light and we are part of this gorgeous interconnected fabric of light. Light is what we really are. It is our true nature.”

The luminous music video, weaving together city street scenes with a concert hall and moments in an enchanted forest, introduces Parvati’s fantastical character Natamba, a goddess from Avalon who manifests as a being of liquid gold light who brings light to Earth, where she is discovered by forest fairies and a child who passes the light to the rest of the world. This joy-filled video will be released March 15 along with the single, according to Parvati’s agency.

Adding to the illumination is an upcoming “I Am Light” game app for iOS and Android.

The “I Am Light” EP, demonstrating the breadth of Parvati’s musical mastery and spiritual understanding, will be released in April. It will feature dance, radio and acoustic versions of the song, as well as a guided chakra meditation to ambient electronic music, Parvati’s agency stated.

“Parvati is as radical and creative as David Bowie, and as beautiful and pure as an angel,” said Rishi Deva, gold record music manager, music columnist and record label CEO.

“Parvati is a unique phenomenon in the music industry. She is someone who brings together music, spirituality, physical and mental health and a social conscience! Her commitment is total and she deserves to be a huge success,” said Chris Porter, David Bowie producer.

“Parvati brings much-needed consciousness to the dance floor and she does it on multiple levels,”said Tom Silverman, pioneer of hip hop, Tommy Boy Records and the New Music Seminar, Music Hall of Fame.