You Gotta Believe


A song for what matters

“You Gotta Believe” is an expression of heartfelt belief in the triumph of the human spirit in the face of adversity.

The footage in this video was shot as part of the northernmost musical performance ever, when Parvati travelled to the North Pole to raise awareness of the melting polar ice. Additional footage is from Resolute Bay, Nunavut.

Thanks to sponsors JVC, WonderWorks and Emergen-C for their support of the trip, and to the wonderful people of Resolute Bay.